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Net synergies herald the online exchange rate mechanism, August 2000
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Dooyoo.co.uk, the UK's progressive consumer opinion platform has signed a deal with Surfmiles that establishes strong online synergies for both companies. Both websites offer rewards to their users by the utilisation of two unique systems. Dooyoo.co.uk rewards its users with dooyoo miles, for their online reviews of products and services, whereas Surfmiles rewards its users with Surfmiles for browsing and buying from selected sites.
The deal will enable the conversion of dooyoo miles to Surfmiles, meaning that the dooyoo reviewers will be able to convert their rewards to cash. Surfmiles will share the large amount of content available on the dooyoo site. Being a consumer-orientated site, Surfmiles has embraced the thriving opinion platform and is aiming to provide its users with a forum that is committed to impartial and honest reviews.
Rob Dani, CEO of Surfmiles affirms that: "The aim of Surfmiles is to empower Internet consumers. Our Members can already get cash convertible rewards when they surf or buy from some of the best retailers on the Web. The partnership with dooyoo further enhances the Surfmiles offering by rewarding our Members when they share their experience and opinions of on-line shopping. We believe that in the long run this will influence buying habits far more than advertising."
Dooyoo will be featured on the Surfmiles SurfPilot and a dooyoo search will be available next to the Lycos search. The dooyoo search button, will give to Surfmiles users instant access to the thousands of independent reviews available on the dooyoo site.
Surfmiles will also be accessible though the dooyoo.co.uk site with the utilisation of the Klick2fit technology that was invented by the consumer opinion portal. The companies have also agreed on joint online marketing promotions including newsletters and banners. Dooyoo.co.uk will join a network of more than 130 premier B2B and B2C websites, that are part of the Surfmiles platform, such as Amazon.com, BOL.com, Cdnow.com, Sony Music Direct and ToysRus.com.
Quote from Dooyoo spokesperson: "Surfmiles has the online community feel to their rewards program that is essentially what we were seeking in alternative rewards for our user base. This deal will, also, expose dooyoo to a consumer-orientated user base that will eventually contribute to our content."
About dooyoo.co.uk
The UK company was founded in March 2000, by Julian Pancholi, Giles Richardson, Jonathan Menmuir, Corin Jenkins and Pablo Slough and is the UK's online progressive consumer opinions platform committed to unbiased and independent reviews. Dooyoo.co.uk is part of the European network of dooyoo opinion platforms operating in Germany, Italy, Spain, France and the UK.
About Surfmiles.com
Surfmiles was founded in August 1999 by Rob Dani, CEO. Surfmiles' priority is to deliver a consumer friendly surfing experience with added value. Surfmiles gives its Members some of the best value shopping online with the bonus of a free draw, regular special offers and some web pocket money too! Surfmiles is available to online surfers worldwide.
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