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DOO OPINIONS HELP YOO MAKE BETTER DECISIONS? Dooyoo and Kelkoo seem to think so, 12 December 2000
 
  dooyoo.co.uk, the UK's leading consumer opinion platform has signed a deal with top online price-comparison site Kelkoo to make it the best informed shopping-advice facility available on the web. This content syndication deal will provide Kelkoo with an unlimited resource pool of consumer reviews on a wide range of products and services all supplied by dooyoo's thriving online community.

Jeremy Crooks, UK Head of Business Development at Kelkoo.com, said: "Kelkoo.com has firmly established itself in the UK as a service that surfers can trust to provide product information and comparison on which they can base their buying decisions. Our partnership with dooyoo further helps Kelkoo's users make better informed decisions."

Pablo Slough, CMO/Business Development Director at dooyoo.co.uk said: "This deal is great news for both companies. Kelkoo users get a huge range of opinions and views and dooyoo is rapidly becoming the opinion website of choice in Europe. Our success in the UK and Europe is based on the web's defining asset; facilitating communication among users regardless of their location, needs or taste. With more than 500,000 registered users across Europe and over 1,500,000 opinions on 600,000 different products and services the ever-increasing content on dooyoo provides an attractive proposition for Kelkoo. "

dooyoo visitors can access opinions and advice about virtually any product, service or lifestyle in existence today by clicking on the category they are interested in and choosing from opinions that have been posted by their fellow consumers. dooyoo provides various payment schemes that had led the online community to submit their opinions at an amazing pace. Users collect dooyoo miles for every review they submit and every time their opinion is read by other users. Dooyoo miles may be exchanged for cash, electronic vouchers, high street vouchers and charity donations. The attractive payment schemes have boosted dooyoo's content to become the widest ranging and unbiased consumer opinion resource on the net.

By logging on to www.kelkoo.com, Christmas shoppers can compare prices for products from 17 categories - including books, toys, music, films, games, travel, computers, mobile phones and presents from the new Christmas gifts section - as well as search up to 25,000 online shops in a comprehensive world-wide shopping directory.

About dooyoo - www.dooyoo.com

dooyoo is Europe's leading consumer opinion portal with more than 500,000 registered reviewers who have produced 1,500,000 reviews on 600,000 products and services. dooyoo launched in Germany in November 1999 as dooyoo.de and has since launched individual sites in Italy, France, Spain and most recently the UK and Ireland. dooyoo is backed by a group of institutional investors including venture capital firm 3i.

About Kelkoo - www.kelkoo.com

Kelkoo.com is a privately held, venture-backed company. It recently built a foothold in the UK, following the merger with UK-based Shopgenie and has subsidiaries in Spain and Latin America, and research and development facilities in Grenoble, France. Kelkoo.com is the largest shopping intermediary in Europe and Latin America and operates in Italy, Norway, Sweden, Denmark and the Netherlands. Investors in Kelkoo.com include ZDNet, Netjuice, Banexi Ventures, Innovacom and netvest.com plc.
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